Ozuem, Wilson and Naeem, Muhammad and Ranfagni, Silvia and Howell, Kerry E. (2025) User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in human behavior, 168. ISSN 0747-5632

Naeem, Muhammad and Ranfagni, Silvia and Ozuem, Wilson and Howell, Kerry (2024) Demystification and actualisation of data saturation in qualitative research through thematic analysis. International Journal of Qualitative Methods, 23. ISSN 1609-4069

Naeem, Muhammad and Ozuem, Wilson and Howell, Kerry and Ranfagni, Silvia (2024) The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps. Psychology and Marketing. ISSN 1520-6793 Item availability restricted.